AMBIENT MARKETING

Ambient marketing includes either surprise or shock to grab the customer attention. 

BENEFITS OF AMBIENT MARKETING

• LOW COST

It doesn't require much money, all it's require is creativity. 

For Example

You go to salon for haircut and 

smell a great perfume. You couldn't resist it and ask the salon owner about the perfume before haircut. 

Perfume company has used the salon for it's ambient marketing. 

• GRAB ATTENTION

To grab attention, it is necessary to create a positive emotional feeling. 

You need to surprise the consumer so that they get attracted towards you. 

For Example

Lipton tea shaped big bushes in the public garden with the help of gardener into cups and attached their logo with it. 

• WIDER AUDIENCE

Ambient marketing is done in areas where customer footfall is high like high traffic areas, busy markets or a famous road. 

For Example

• Sprite installs big showers on the beaches. They put a giant soda dispenser with a big logo. 

• For the people, it was great experience of getting a quick showers without any cost. 

• It helps the company to connect with young crowd. 

• CAN GO VIRAL

 It also reduces the cost of marketing. 

 

 For Example

This is  how kit- kat uses ambient marketing 👇

Points to be considered before using ambient marketing:

Before implementing ambient marketing, one must ask certain key questions:

• Do your marketing strategies have any effective message? 
• Does the location surprise the audience? 
• Does your creative idea have a wow factor? 
• Does it connect with people emotionally?