MOMENT MARKETING

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 In moment marketing, marketers take the advantage of a current trend or moment with which the audience is connected emotionally for promoting their brand and products. 

So, below there are some examples of moment marketing:

1. Parle- G


Parle- G uses "Rasode me kaun tha? " trend as his marketing campaign. 


2. OYO

Oyo had used "ye hamari car h" meme very effectively. 

See in the image below👇



3. FEVICOL
 During an interview of Cristiano Ronaldo, he removed the bottle of coca cola and it gone viral. Due to this incident, Coca Cola suffered a huge loss. 
See in the picture how Fevicol has used that moment👇

and Fevicol gave a slogan, " Na bottle hategi, na valuation ghategi".


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