Low-cost Marketing

Ambient marketing includes either surprise or shock to grab the customer attention.  BENEFITS OF AMBIENT MARKETING LOW COST It doesn't require much money, all it's require is creativity.  For Example You go to salon for haircut and  smell a great perfume. You couldn't resist it and ask the salon owner about the perfume before haircut.  Perfume company has used the salon for it's ambient marketing.  GRAB ATTENTION To grab attention, it is necessary to create a positive emotional feeling.  You need to surprise the consumer so that they get attracted towards you.  For Example Lipton tea shaped big bushes in the public garden with the help of gardener into cups and attached their logo with it.  WIDER AUDIENCE Ambient marketing is done in areas where customer footfall is high like high traffic areas, busy markets or a famous road.  For Example • Sprite installs big showers on the beaches. They put a giant soda dispenser with a big logo.  • F...

 In moment marketing, marketers take the advantage of a current trend or moment with which the audience is connected emotionally for promoting their brand and products.  So, below there are some examples of moment marketing: 1. Parle- G Parle- G uses "Rasode me kaun tha? " trend as his marketing campaign .  2. OYO Oyo had used "ye hamari car h" meme very effectively.  See in the image below👇 3. FEVICOL   During an interview of Cristiano Ronaldo, he removed the bottle of coca cola and it gone viral. Due to this incident, Coca Cola suffered a huge loss.  See in the picture how Fevicol has used that moment👇 and Fevicol gave a slogan, " Na bottle hategi, na valuation ghategi".

  • Why Brands are using meme marketing?    1. Memes helps in establishing a good communication between company and customer.    This makes it easy for the company to reach the customers and advertise their products and brand. • Points to be considered while using meme marketing: • Be A Native:     Try to make memes that are relevant to your brand.   •  Be Relatable : Some memes do not appeal to everyone. They are understood only by a certain percentage of people. So, you should first understand your target audience and then create memes accordingly.  •    Watch Your Timing: If your timing is right, then chances of getting them viral increases